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Why FinOps Fails — How We’re Fixing It
We experienced it firsthand: cloud cost responsibility usually ends up with someone who didn’t ask for it. In 99% of companies using AWS or GCP, there’s a Designated FinOps often a staff engineer, a lead infra, or even the CTO who’s the only one with enough technical and business context to do the job. And…
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How Pennylane Took the FinOps Burden Off Engineers
Cloud spend doesn’t break your infra, it breaks your focus. At Pennylane, a next-generation accounting platform built to simplify financial management, cloud cost visibility had become a growing distraction. As AWS and Datadog costs scaled, so did internal friction. Senior infrastructure engineers were spending too much time explaining cloud cost drivers, time that could have…
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From Cost Monitoring to Business Alignment: A Practical Guide for Infra Teams
Most engineering teams track cloud costs. But monitoring alone doesn’t answer the real question: Are we spending the right amount on the right things? To get there, teams need more than dashboards and usage reports. They need to connect cloud spend to product priorities, customer impact, and business goals. This guide outlines a practical approach…
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FinOps Without Friction: Building Cost Awareness into Engineering Without Slowing Delivery
In fast-moving product teams, cloud costs often scale faster than visibility. Engineers are focused on shipping features, not budgets — and rightly so. That’s why successful FinOps isn’t about dashboards or reporting routines. It’s about embedding the right signals in the right workflows, so engineering decisions naturally align with cost outcomes. This article lays out…
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Infra Leads: Catalysts for Early FinOps Engagement with CFOs
In scaling tech companies, Infrastructure Leads often sit closest to one of the most important and least visible levers of business performance: cloud spend. While infrastructure teams control the decisions that drive cost, the responsibility for financial outcomes often sits elsewhere — with Finance or the C-suite. FinOps changes that dynamic. When Infra Leads step…
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