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Why FinOps Fails — How We’re Fixing It
We experienced it firsthand: cloud cost responsibility usually ends up with someone who didn’t ask for it. In 99% of companies using AWS or GCP, there’s a Designated FinOps often a staff engineer, a lead infra, or even the CTO who’s the only one with enough technical and business context to do the job. And…
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How Pennylane Took the FinOps Burden Off Engineers
Cloud spend doesn’t break your infra, it breaks your focus. At Pennylane, a next-generation accounting platform built to simplify financial management, cloud cost visibility had become a growing distraction. As AWS and Datadog costs scaled, so did internal friction. Senior infrastructure engineers were spending too much time explaining cloud cost drivers, time that could have…
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Costory Recognized as a Google Cloud Ready – BigQuery Partner
At Costory, our mission is to help organizations move beyond simply tracking cloud costs to understanding what truly drives them. As a Cost Data Platform, Costory connects cloud billing, technical usage data, and business metrics, enabling teams to make data-driven decisions that optimize cloud investments and improve financial accountability. We are pleased to share that…
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Three Proven Strategies for CTOs to Optimize Cloud Budgets in 2025
Cloud cost management is a critical challenge for CTOs navigating an increasingly complex cloud landscape. With growing infrastructure needs and expanding service portfolios, optimizing cloud budgets requires smart strategies that go beyond basic cost-cutting. This article outlines three actionable strategies to streamline cloud financial operations, reduce waste, and align spending with business objectives. By implementing…
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The 2025 Cloud Budget Dilemma: Why Overspending Is Almost Inevitable (and How to Fix It)
Learn why cloud overspending is a growing challenge for tech companies in 2025 and how a proactive FinOps approach using Costory can help CFOs and CTOs control costs effectively.