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Why FinOps Fails — How We’re Fixing It
We experienced it firsthand: cloud cost responsibility usually ends up with someone who didn’t ask for it. In 99% of companies using AWS or GCP, there’s a Designated FinOps often a staff engineer, a lead infra, or even the CTO who’s the only one with enough technical and business context to do the job. And…
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How Pennylane Took the FinOps Burden Off Engineers
Cloud spend doesn’t break your infra, it breaks your focus. At Pennylane, a next-generation accounting platform built to simplify financial management, cloud cost visibility had become a growing distraction. As AWS and Datadog costs scaled, so did internal friction. Senior infrastructure engineers were spending too much time explaining cloud cost drivers, time that could have…
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From Deploy to Dollar: Understanding the Technical Story Behind the Bill
In any modern engineering organization, feature velocity is high, infrastructure is elastic, and observability is pervasive. That’s good for delivering value fast. It’s also a recipe for cost volatility that can blindside leadership. Here’s the uncomfortable truth: most teams don’t see the financial impact of a change until weeks — sometimes a full month —…
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Beyond Thresholds: Rethinking Cloud Cost Alerting
Before founding Costory, we experienced firsthand how cloud cost alerting doesn’t work the way you think it should. At first, we set simple rules: It seemed sensible. But before long, those alerts were triggering almost every week.A data backfill, a large training job, a traffic spike after a media campaign — all perfectly normal events…
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