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Why FinOps Fails — How We’re Fixing It
We experienced it firsthand: cloud cost responsibility usually ends up with someone who didn’t ask for it. In 99% of companies using AWS or GCP, there’s a Designated FinOps often a staff engineer, a lead infra, or even the CTO who’s the only one with enough technical and business context to do the job. And…
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How Pennylane Took the FinOps Burden Off Engineers
Cloud spend doesn’t break your infra, it breaks your focus. At Pennylane, a next-generation accounting platform built to simplify financial management, cloud cost visibility had become a growing distraction. As AWS and Datadog costs scaled, so did internal friction. Senior infrastructure engineers were spending too much time explaining cloud cost drivers, time that could have…
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Why a New Cloud Cost Dashboard Won’t Make Your Organization Cost-Conscious
You’ve rolled out the dashboard. You’ve integrated with your cloud providers. Everyone can now see their cloud spend, broken down by project, team, or service. But costs are still creeping up. Why? Because a cost dashboard doesn’t drive cost-consciousness. People do. Here’s why simply visualizing cost doesn’t lead to real change in behavior, and what…
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No Perfect Tagging now what ?
This article is Part 2 of https://www.costory.io/why-waiting-for-perfect-tagging-is-a-costly-mistake-in-cloud-finops-part-1/ Virtual Dimensions to the Rescue When native tags fall short, virtual dimensions can step in. Think of them as a rule-based engine layered on top of your cost data. Instead of depending on every resource being perfectly tagged at creation, virtual dimensions classify and allocate costs automatically using…
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Why Allocating Shared Cloud Costs Is Essential for Control and Efficiency
Shared services — such as BigQuery, Datadog, Kubernetes, and CI/CD — represent a significant portion of cloud spending in most organizations. Without proper allocation, these costs lead to inefficiencies and misaligned accountability across teams. This article outlines three common approaches to allocating shared costs and their implications on cost control and operational maturity. Option 1:…
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