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Beyond Thresholds: Rethinking Cloud Cost Alerting
Before founding Costory, we experienced firsthand how cloud cost alerting doesn’t work the way you think it should. At first, we set simple rules: It seemed sensible. But before long, those alerts were triggering almost every week.A data backfill, a large training job, a traffic spike after a media campaign — all perfectly normal events…
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Why FinOps Fails — How We’re Fixing It
We experienced it firsthand: cloud cost responsibility usually ends up with someone who didn’t ask for it. In 99% of companies using AWS or GCP, there’s a Designated FinOps often a staff engineer, a lead infra, or even the CTO who’s the only one with enough technical and business context to do the job. And…
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How Pennylane Took the FinOps Burden Off Engineers
Cloud spend doesn’t break your infra, it breaks your focus. At Pennylane, a next-generation accounting platform built to simplify financial management, cloud cost visibility had become a growing distraction. As AWS and Datadog costs scaled, so did internal friction. Senior infrastructure engineers were spending too much time explaining cloud cost drivers, time that could have…
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