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Why FinOps Fails — How We’re Fixing It
We experienced it firsthand: cloud cost responsibility usually ends up with someone who didn’t ask for it. In 99% of companies using AWS or GCP, there’s a Designated FinOps often a staff engineer, a lead infra, or even the CTO who’s the only one with enough technical and business context to do the job. And…
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How Pennylane Took the FinOps Burden Off Engineers
Cloud spend doesn’t break your infra, it breaks your focus. At Pennylane, a next-generation accounting platform built to simplify financial management, cloud cost visibility had become a growing distraction. As AWS and Datadog costs scaled, so did internal friction. Senior infrastructure engineers were spending too much time explaining cloud cost drivers, time that could have…
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🏖️ Back from Summer 2025? Here Are 5 AWS Cost Changes You Shouldn’t Miss
While many were away on a well-earned break, AWS quietly rolled out a series of pricing and product updates that could significantly affect your infrastructure cost profile. These changes are especially relevant for teams managing large-scale, multi-account environments with evolving AI, backup, and data transfer needs. Here’s a breakdown of what’s changed, how it affects…
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GCP Cost and Billing Updates You May Have Missed This Summer 2025 ⛰️
While engineering teams were focused on delivery (or finally taking some time off), Google Cloud rolled out a series of updates that significantly impact how cost is measured, tracked, and optimized. From deeper visibility into Committed Use Discounts (CUDs) to new runtime efficiencies and observability in BigQuery, these changes aren’t just cosmetic — they reshape…
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From Deploy to Dollar: Understanding the Technical Story Behind the Bill
In any modern engineering organization, feature velocity is high, infrastructure is elastic, and observability is pervasive. That’s good for delivering value fast. It’s also a recipe for cost volatility that can blindside leadership. Here’s the uncomfortable truth: most teams don’t see the financial impact of a change until weeks — sometimes a full month —…
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