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Why FinOps Fails — How We’re Fixing It
We experienced it firsthand: cloud cost responsibility usually ends up with someone who didn’t ask for it. In 99% of companies using AWS or GCP, there’s a Designated FinOps often a staff engineer, a lead infra, or even the CTO who’s the only one with enough technical and business context to do the job. And…
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How Pennylane Took the FinOps Burden Off Engineers
Cloud spend doesn’t break your infra, it breaks your focus. At Pennylane, a next-generation accounting platform built to simplify financial management, cloud cost visibility had become a growing distraction. As AWS and Datadog costs scaled, so did internal friction. Senior infrastructure engineers were spending too much time explaining cloud cost drivers, time that could have…
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Why a New Cloud Cost Dashboard Won’t Make Your Organization Cost-Conscious
You’ve rolled out the dashboard. You’ve integrated with your cloud providers. Everyone can now see their cloud spend, broken down by project, team, or service. But costs are still creeping up. Why? Because a cost dashboard doesn’t drive cost-consciousness. People do. Here’s why simply visualizing cost doesn’t lead to real change in behavior, and what…
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Why Allocating Shared Cloud Costs Is Essential for Control and Efficiency
Shared services — such as BigQuery, Datadog, Kubernetes, and CI/CD — represent a significant portion of cloud spending in most organizations. Without proper allocation, these costs lead to inefficiencies and misaligned accountability across teams. This article outlines three common approaches to allocating shared costs and their implications on cost control and operational maturity. Option 1:…
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🏖️ Back from Summer 2025? Here Are 5 AWS Cost Changes You Shouldn’t Miss
While many were away on a well-earned break, AWS quietly rolled out a series of pricing and product updates that could significantly affect your infrastructure cost profile. These changes are especially relevant for teams managing large-scale, multi-account environments with evolving AI, backup, and data transfer needs. Here’s a breakdown of what’s changed, how it affects…
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